︎CULT OF V8


       Mad Max Rallycross Championship

        Skills:
        Branding, Advertising, Story Telling, Motion Design,
        Typography, Social Media
The brief was to create a sub brand of my chosen Warner Brothers franchise that fully embraces the franchise. Taking inspiration from the famous Mad Max franchise, Cult Of V8 Rallycross Championship was born. Focusing on the universe’s villain Immortan Joe and his cult followers, the series races across the worlds harshest deserts with ruthless racing in the pursuit of winning, much like his character. The brand combines the rough and rebellious nature of the Mad Max brand with the modern style of design currently found in motorsports, creating a harmonious bond between both styles.


Advertising Campaign

CULT PREACHERS CAMPAIGN

These cult preachers will pop up in the worlds major cities with these signs spouting what most people would consider to be rediculous beleifs such as “water is an addiction”. This will attact attention as it is shared on social media with people wondering what this sudden cult is. There will also be a pop up “church of V8” where people will be led in by preacher to “join the cult” where they will instead be played a promotional video of the sport.





Brand Engagement

App + Website Design, Social media




Event Customer Experience

TV Overlay, Event Tickets, Merchandise