︎ETERNA SKINCARE
Skills:
Branding, Packaging Design, World Building,
Advertising, Web Design
With a brief to create a brand inspired by the Italian region of Le Marche, Eterna
harnesses the power of nature to create scientifically formulated skincare that
leaves you looking and feeling younger. Eterna is inspired by the famous story
of a 18th century alchemist called Count Cagliostro who was known
for creating the ‘Potion of Eternal Youth’. Utilizing the Le Marche regions
production of olive oil and its deep moisturising properties.
The visual language is inspired by natures unpredictability
and power to grow no matter what, with life always finding a way. The series of
abstract fluid shapes represent this idea through their motion, almost acting
as saplings. The tree symbolises the tree of life, linking to the overarching ethereal
concept. The use of white cloudy backgrounds pushes this ethereal feeling of
the brand further. All our ingredients take inspiration from the idea of
eternal youth, with them all possessing anti-aging properties.
