︎FLUX TV CHANNEL
Motion Design, Branding, Advertising
TV is changing. Young people are watching 49% less traditional television than they did five years ago. Flux aims to bring some much-needed flare back to the television industry. Being asked to create a cutting edge, modern TV channel aimed at bringing 18-30 year olds back to television. With the channel showing a wide cultural spectrum of genres, it was important to show this through the channels branding. This is where the use of light refraction comes into effect. Light refraction happens when a beam of light is shot through glass, splitting off into separate colours, metaphorically representing the wide genre of shows all coming from one channel. The name Flux represents the constant evolution and flow of something, appearing to pass or travel through a surface. Each genre has its own unique refraction style, letting the viewer know the type of content that they are about to watch.
Channel Idents (Unmute For Music)