︎OZONE CRAFT BEER
Skills:
Branding, Advertising, Typography, Paint
Tasked with creating a craft beer brand based off a circle, I
aimed to create a meaningful brand that has an impact. Ozone is a craft beer
brand that specializes in ale and raises awareness for environmental projects. Each
flavour is named after different effects that global warming has on our ozone
layer, raising awareness to the drinker who perhaps is uneducated on this. For each
beer sold the company pledges to plant one tree, giving back to the environment,
as well as all the companies processes being completely carbon neutral. The use
of abstract paint markings within the branding creates a rough and striking
feel to the brand, creating this feeling of urgency through its energetic
swipes of paint. The idea of being able to drink and have fun whilst helping to
save the earths climate is a key appeal in the brand.
![](https://freight.cargo.site/t/original/i/460ddad90ea66cac159105ebcf84c7f16ad1b3a113c2e41a96757e5e0e2ccb87/OZONE---BLOODY-NORTH-ENVIRONMENT.jpg)
![](https://freight.cargo.site/t/original/i/2db9601fc2ffe066b64fe0967faaebad3cb4d2fbcc918cc5b2a9b13cbe32a699/BUSH-FIRE-BOTTLE-ENVIRONMENT.jpg)
![](https://freight.cargo.site/t/original/i/7170076e2dbcf7fb9163210c04a9799d8245500f0a12926c6e8b94da1b30d6a4/TAINTED-OCEAN-BOTTLE-ENVIRONMENT.jpg)
Product Packaging
![](https://freight.cargo.site/t/original/i/20bed53cdc0a5ca9fd124c9b58a574216ca9d1f80233ac06dec7a1e318dc0bd1/Bleeding-North-Packaging.jpg)
![](https://freight.cargo.site/t/original/i/5e9ac8e4fc132b8a95d5402d1adc53fdb19e5aa7b399b5acd2cd95072ceac59d/Bush-Fire-Packaging.jpg)
![](https://freight.cargo.site/t/original/i/0f14614fec4fd7346484a5ffce837fcea304e72950dca9ba1da665543714f8b1/Tainted-Ocean-Packaging.jpg)
Billboard Promotion
![](https://freight.cargo.site/t/original/i/25fd49c3b01022eed900673b6ba1615db77725c1034541d714aa9be7f018b71e/OZONE-Billboard-Mockup-3.jpg)
![](https://freight.cargo.site/t/original/i/271d2a3e6b1c06576c6dfba63aadc9516a07c61ba1ab54e7f55346a20f95146b/OZONE-Billboard-Mockup-2.jpg)
![](https://freight.cargo.site/t/original/i/b929dcc13759579e993d6565c35fceb3f75e058cda472f5f9b88a7dc72fa8d54/OZONE-Billboard-Mockup.jpg)
Website Design
![](https://freight.cargo.site/t/original/i/70b8a73300f262451cb0387522770c19416ad396c87a543f17d5f5cd810d156b/Mockup.jpg)