Branding, Advertising, Typography, Paint
Reimagining ice cream, Remix aims to revolutionise the dessert industry with bold new flavours that innovate the market. I feel like the ice cream industry has gotten boring with its flavour options which is why I created Remix, to ‘Remix’ flavours. The term comes from the idea that remixing something is taking it and then improving on it. I wanted to play on this but also add more depth to the design which is why I chose to partner with existing DJ’s, giving them their own outlandish flavours that represent them. This will harness their fanbases audience as potential customers, even having the DJ’s compete over which flavour is the best. The design of each tub follows a simple layout, with each tub featuring a remixed version of the DJ’s logo in the centre. The possibilities are endless for collaborations as the brand seeks to remix the industry.

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